_circle

Unlock access to exclusive perks, co-funded premium experiences, and likeminded people

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“It’s intentionally designed for those who understand their network is their net worth."

Free Tickets, Gifts & More

Unlock complimentary access and upgrades at select events and gatherings, plus curated perks from top local businesses — exclusive offers and discounts from the city’s best image consultants, photo studios, tattoo shops, beauty salons, and more. These perks are handpicked to elevate your lifestyle and make showing up even better, whether you’re getting ready for a shoot, a date, or your next night out.

Exclusive Experiences & Host Privileges

Receive invitations to private events and opportunities not open to the public or wider sso_ community — from brand launches to gatherings hosted by PR agencies, startups, and other collaborators. Those in the _circle also get the opportunity to host co-funded experiences made possible through group buying, including chef-led dinners, house parties, and celebrity appearances.

Your Network, Expanded

Gain access to select social clubs and private members’ clubs across the U.S. and Canada — your entry into exclusive communities and spaces in cities like New York, Miami, and Los Angeles. You'll also receive personal introductions through _agent, your private connector inside sso_, unlocking collaborations and early access to limited experiences across the network.
NEW
Introducing Singles Club

A group for the city’s most eligible

Singles Club is a curated _circle within sso_ for those who prefer chemistry over algorithms.

We bring together some of the city’s most accomplished and ambitious singles.

Learn more
NEW
Introducing Content Club

A group for the city’s most creative

Content Club is a curated _circle within sso_ for creators who believe collaboration is the new currency.

We bring together some of the city’s most creative and driven minds.

Learn more

Frequently asked questions

What is sso_?

sso_ (pronounced so) is an invite-only community of over 5,000 leaders, innovators, and disruptors. We meet IRL through experiences that bring together the city’s most forward-thinking people.

What is _circle?

_circle is the inner network of sso_. It’s where members get early access to events, connect in private channels, receive curated introductions through a human _agent, and enjoy exclusive privileges built around access and opportunity.

How do I know if I was invited?

If you have to ask, you probably weren’t — but you can still apply here. We review new applications weekly.

What are the social clubs within sso_?

sso_ is the main community, and the social clubs, most of which are available through _circle, are where members connect through shared interests. Current clubs include Singles Club, Content Club, and Founders Running Club, with more coming soon, such as Supper Club and Couples Club. Some are managed by sso_, while others are independent groups we collaborate with, like Founders Running Club Toronto.

What happens after I join _circle?

You’ll receive a message to join clubs so you can connect with your private liaison, other members, access invitations and opportunities.

Can I bring a guest to events?

Some events are open to guests; others are members-only. Guest info will always be listed on the event page or invite.

Is there a dress code or specific vibe at events?

Each experience is unique, but the general rule is: effort required. Think polished, creative, and expressive — come as your most intentional self.

How do I collaborate with sso_?

We work with brands, creators, venues, and agencies that align with our vision. To collaborate, reach out to us on Instagram (you know where to find us).